Outer Level


Manton Reece on Exhibiting at Macworld 2010

March 11th, 2010

Inspiring statement by Manton Reece on whether exhibiting at Macworld 2010 was worth it or not:

I booked my flight the day I realized that the only reason not to go was because I could fail.

LicenseKeeper 1.5.5

March 5th, 2010

LicenseKeeper 1.5.5 has been released.

This free update fixes a few minor issues and adds a new menu item, “Locate App”. This lets you tell LicenseKeeper where it can find an app when refreshing info or launching in the rare cases where it can’t find it on its own.

You can read the full details in the Release Notes.

Use “Check for Updates” under the main LicenseKeeper menu or download it directly.

You can also follow @licensekeeper on Twitter to keep up on the latest news.

Marketing Software with Daniel Jalkut and Dan Wood

February 25th, 2010

I’ve been following a relatively new blog about marketing indie Mac software, written by Dan Wood of Karelia Software (Sandvox). If you’re a software developer, you should definitely check it out. It’s filled with all kinds of experience backed advice.

Dan’s latest post is an interview with a good friend of mine, Daniel Jalkut of Red Sweater Software (MarsEdit, Black Ink).

Daniel has long been a mentor to me since I met him three years ago through Boston Cocoaheads. He’s often filled my head with all kinds of great advice over after-meeting-beers. While I’ve tried to absorb his teachings, I fear much of what he’s told me was lost by the time I woke up the next morning.

Lucky for us, Daniel has shared much of his experience and great advice in this informative interview.

I consider marketing to be a very soft art and try to market my products and business on as many fronts as possible, but in a fairly casual way…

“Always Be Marketing” sounds like a pretty good catch-phrase for the kind of attitude I try to keep in mind as I’m developing the relationship between me, my company, and the rest of the world.

Update: Daniel follows up the interview with some further thoughts on his blog.

Removing Features

February 3rd, 2010

Lukas Mathis on Removing Features.

I especially like this bit:

You can’t please all of the people all of the time. Sometimes, you have to make a few people really unhappy in order to make everyone else a little bit happier. Don’t let angry customers dictate your application design – the application isn’t as important to them as it is to you. Keeping your application healthy is your responsibility.

Indie+Relief a Success

January 22nd, 2010

Thanks to everyone who purchased a Mac or iPhone application as part of Indie+Relief. With your help, nearly 150 software developers donated all of their proceeds for January 20 to a Haiti relief charity.

Indie+Relief is now reporting that the total amount raised was $143,872.

I feel truly blessed and humbled to be part of a community that so quickly and strongly bands together in times of need.

A very special thanks to SecondGear Software and Garrett Murray for organizing the event and putting together a great site in such a short time.

If you didn’t get a chance to participate in Indie+Releif, Haiti could still use your help. Please consider making your own donation.