Do you use “we” or “me” when speaking for your MicroISV or one-person small business? Is it better to act as if you are bigger than just one person? Or, is the fact that you are one person actually a distinct business advantage?
Yaro Starak discusses his thoughts on which way to go on [...]

Why is it that some companies just don’t get it?
Twice in the past couple of months I’ve experienced absolutely terrible service from large companies in completely different industries.
My wife and I recently cashed in a few whole life insurance plans. The company my wife’s plan was with simply required one phone call and a [...]

Wil Shipley recently went on a rant about “Sock Puppet Marketing”.
Apparently, he has a “competitor” on the Windows platform that is marketing his software in forums that discuss Delicious Library.
This was one of my concerns with posting to forums and blogs with an obvious intent to marketing a product. This [...]

Gianfranco Berardi brings up some interesting thoughts on posting in forums.
At one point I realized that I really shouldn’t talk like I knew what I was saying when I didn’t really know about the topic…
Which was good because I didn’t spend so much time on the forums and was able to direct my energies [...]

Rajesh Setty [Life Beyond Code] has written up a nice concise list of 10 Questions to ask yourself when you are small.
…it’s not always the right answers that help - it’s asking the right questions.
Article found via MicroISV