Outer Level


Marketing Software with Daniel Jalkut and Dan Wood

I’ve been following a relatively new blog about marketing indie Mac software, written by Dan Wood of Karelia Software (Sandvox). If you’re a software developer, you should definitely check it out. It’s filled with all kinds of experience backed advice.

Dan’s latest post is an interview with a good friend of mine, Daniel Jalkut of Red Sweater Software (MarsEdit, Black Ink).

Daniel has long been a mentor to me since I met him three years ago through Boston Cocoaheads. He’s often filled my head with all kinds of great advice over after-meeting-beers. While I’ve tried to absorb his teachings, I fear much of what he’s told me was lost by the time I woke up the next morning.

Lucky for us, Daniel has shared much of his experience and great advice in this informative interview.

I consider marketing to be a very soft art and try to market my products and business on as many fronts as possible, but in a fairly casual way…

“Always Be Marketing” sounds like a pretty good catch-phrase for the kind of attitude I try to keep in mind as I’m developing the relationship between me, my company, and the rest of the world.

Update: Daniel follows up the interview with some further thoughts on his blog.

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