Over the past three years Outer Level has been selling LicenseKeeper almost exclusively through our custom built online store. It was built quickly and supported one product and only one payment method.
The store accepted payments by sending customers over to PayPal’s website using their standard payments system which was hard to brand and was [...]

Inspiring statement by Manton Reece on whether exhibiting at Macworld 2010 was worth it or not:

I booked my flight the day I realized that the only reason not to go was because I could fail.

I’ve been following a relatively new blog about marketing indie Mac software, written by Dan Wood of Karelia Software (Sandvox). If you’re a software developer, you should definitely check it out. It’s filled with all kinds of experience backed advice.
Dan’s latest post is an interview with a good friend of mine, Daniel Jalkut of Red [...]

Today, I realized that I’ve been in business for myself for nine years. It took a minute for that to sink in.
Roughly nine years ago I quit my last full-time permanent job and went out on my own to do consulting. This was a decision based more on unhappiness with my situation than any [...]

Daniel Tenner shares some great advice for starting a business with a friend (or anyone else for that matter).

What could possibly go wrong?
It seems like a fool-proof plan: start up with a close friend. You’ll get along (obviously), and you’ll get to share the exciting, fantastic, scary experience of starting up with someone you care [...]