Outer Level


Archive for the 'Business' Category

Marketing on the Cheap

Thursday, May 31st, 2007

I finally had a couple of hours this morning to catch up on my neglected news feeds. I subscribe to several hundred focusing on a large variety of topics.
This morning I found several related and informative articles on the topic of low budget marketing for the micro-isv. I thought that they might [...]

Where Cat Tales and Dog Dreams Come True

Thursday, May 24th, 2007

A little off topic, but my sister also runs a small business. Pam started her company a short time ago but has had enormous success selling her high-fasion dog & cat collars, leashes, and harnesses.

She is a great example of someone pursuing her passion and ignoring the naysayers to reach success. Pam left [...]

Tips for Independent Developers

Sunday, March 25th, 2007

Nick Bradbury, creator of HomeSite, TopStyle, and FeedDemon recently started publishing a series of valuable tips for independent software developers.
Good stuff from someone who as been through the process successfully — more than once. [link via Ranchero.com]

Guy Kawasaki Video

Saturday, March 24th, 2007

Guy Kawasaki speaks on The Art of Innovation in a video published by Microsoft’s Small Business Summit. This is the first time I’ve heard Guy speak and he definitely has a great style. Very inspirational, informative and funny. [via My Micro-ISV]
He’s definitely sold me a copy of one of his books.

LicenseKeeper Release Recap

Monday, March 12th, 2007

Releasing a 1.0 product is an interesting, exciting, and exhausting experience for a software developer. I can’t remember a time where I worked as many hours in such a small time span and was not only willing to do it, but couldn’t wait to jump out of bed every morning to get started. [...]