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	<title>Outer Level Blog &#187; General</title>
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	<link>http://outerlevel.com/blog</link>
	<description>Building a MicroISV</description>
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		<title>Happy 9th Birthday Outer Level</title>
		<link>http://outerlevel.com/blog/2009/07/28/happy-9th-birthday-outer-level/</link>
		<comments>http://outerlevel.com/blog/2009/07/28/happy-9th-birthday-outer-level/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:32:40 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=381</guid>
		<description><![CDATA[Today, I realized that I&#8217;ve been in business for myself for nine years.  It took a minute for that to sink in.
Roughly nine years ago I quit my last full-time permanent job and went out on my own to do consulting. This was a decision based more on unhappiness with my situation than any [...]]]></description>
			<content:encoded><![CDATA[<p>Today, I realized that I&#8217;ve been in business for myself for nine years.  It took a minute for that to sink in.</p>
<p>Roughly nine years ago I quit my last full-time permanent job and went out on my own to do consulting. This was a decision based more on unhappiness with my situation than any drive to run a business.</p>
<p>My first big client told me that they couldn&#8217;t hire me for their project unless I was incorporated.  So, after several hundred dollars to the Commonwealth of Massachusetts and a couple of hours of consultation with a lawyer and accountant, my company was born.</p>
<p>Having no idea what I was doing and certainly no long-term plan, that decision lead me to slowly morph from a one person consulting company into an indie software shop.</p>
<p>Just amazing where seemingly small decisions in life lead you.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2009/07/28/happy-9th-birthday-outer-level/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Promotion Time</title>
		<link>http://outerlevel.com/blog/2008/07/07/promotion-time/</link>
		<comments>http://outerlevel.com/blog/2008/07/07/promotion-time/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 20:06:01 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[LicenseKeeper]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=244</guid>
		<description><![CDATA[
As an experiment, I thought it would be fun to try a small cross promotion with our friends over at Zarra Studios.
For a limited time, we&#8217;re offering a 20% discount off iWeb Buddy when you purchase LicenseKeeper.  You&#8217;ll receive a secret coupon code with your registration that you can use towards a copy of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zarrastudios.com/ZDS/iWebBuddy.html" alt="iWeb Buddy"><img style="float:left;border:none;margin-right:15px;margin-top:15px" src="http://outerlevel.com/blog/images/promotion/iWebBuddy_512_72dpi.png" /></a></p>
<p>As an experiment, I thought it would be fun to try a small cross promotion with our friends over at <a href="http://www.zarrastudios.com">Zarra Studios</a>.</p>
<p>For a limited time, we&#8217;re offering a 20% discount off <a href="http://www.zarrastudios.com/ZDS/iWebBuddy.html">iWeb Buddy</a> when you purchase <a href="http://outerlevel.com/licensekeeper/">LicenseKeeper</a>.  You&#8217;ll receive a secret coupon code with your registration that you can use towards a copy of iWebBuddy.</p>
<p>iWeb Buddy is an extension to Apple&rsquo;s popular iWeb application.  Where iWeb leaves off, iWeb Buddy starts.  Manage multiple web sites, add RSS Feeds, track visitor stats, and take advantage of social bookmarking.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2008/07/07/promotion-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>See you at WWDC 2008</title>
		<link>http://outerlevel.com/blog/2008/06/06/see-you-at-wwdc-2008/</link>
		<comments>http://outerlevel.com/blog/2008/06/06/see-you-at-wwdc-2008/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 16:41:31 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Cocoa / Objective-C]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Programming]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/?p=241</guid>
		<description><![CDATA[Every year around this time a mass migration occurs around the world.   Large numbers of Mac developers make the long arduous journey to San Francisco to gather, learn, network, and socialize.
This year I make my own way to join this strange ritual for the first time.
It&#8217;s time for Apple&#8217;s World Wide Developers Conference [...]]]></description>
			<content:encoded><![CDATA[<p>Every year around this time a mass migration occurs around the world.   Large numbers of Mac developers make the long arduous journey to San Francisco to gather, learn, network, and socialize.</p>
<p>This year I make my own way to join this strange ritual for the first time.</p>
<p>It&#8217;s time for Apple&#8217;s World Wide Developers Conference (WWDC).  A solid week of full emersion in all things Mac and iPhone.</p>
<p>I&#8217;m looking forward to finally meeting many people I&#8217;ve previously only known through following their Twitter feeds, reading their blogs, using their software, or chatting with them in IRC.  It&#8217;s a strange business we&#8217;re in where most of our contacts are strictly via electronic means.</p>
<p>With MacBook Pro, iPhone, and code in hand; I&#8217;m off.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2008/06/06/see-you-at-wwdc-2008/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>VoodooPad 3.5</title>
		<link>http://outerlevel.com/blog/2008/02/12/voodoopad-35/</link>
		<comments>http://outerlevel.com/blog/2008/02/12/voodoopad-35/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 16:40:59 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2008/02/12/voodoopad-35/</guid>
		<description><![CDATA[
Developing software requires a ton of tools.  The better the tools, the more efficient you can be.
One of the most important things I do, day-to-day, is keep track of ideas, thoughts, and design details related to projects I&#8217;m working on.  It&#8217;s not enough to just log tickets in a my bug tracker system [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flyingmeat.com/voodoopad/" alt="VoodooPad"><img style="float:right;border:none;margin-right:15px;margin-top:15px" src="http://outerlevel.com/blog/images/voodoopad.png" /></a></p>
<p>Developing software requires a ton of tools.  The better the tools, the more efficient you can be.</p>
<p>One of the most important things I do, day-to-day, is keep track of ideas, thoughts, and design details related to projects I&#8217;m working on.  It&#8217;s not enough to just log tickets in a my bug tracker system to remember what I&#8217;m doing, but I also need to keep track of why and how I&#8217;m doing things.</p>
<p>My tool of choice is <a href="http://www.flyingmeat.com/voodoopad/">VoodooPad</a> by <a href="http://www.flyingmeat.com/">Flying Meat</a>.  It&#8217;s a desktop wiki application for the Mac that is easy to use but has all the power you need to do the job.</p>
<blockquote><p>
You put your brain in it.
</p></blockquote>
<p>Flying Meat just released version 3.5 of this great application, introducing a bunch of <a href="http://www.flyingmeat.com/fs/flystashweb.cgi/2dc35f78-ac3e-01dc-01d4-c0cbe4c4bd91">new features</a>. </p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2008/02/12/voodoopad-35/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MarsEdit Reaches Drinking Age</title>
		<link>http://outerlevel.com/blog/2008/01/31/marsedit-reaches-drinking-age/</link>
		<comments>http://outerlevel.com/blog/2008/01/31/marsedit-reaches-drinking-age/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 17:56:43 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2008/01/31/marsedit-reaches-drinking-age/</guid>
		<description><![CDATA[
Daniel Jalkut of Red Sweater Software has updated his excellent blog editor with some sweet new features.  If you&#8217;re a blogger and use a Mac, you owe yourself to try out MarsEdit 2.1.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.red-sweater.com/blog/455/marsedit-21" alt="MarsEdit"><img style="float:left;border:none;margin-right:10px;width:64px;" src="http://outerlevel.com/blog/images/MarsEditIcon128.jpg" /></a></p>
<p>Daniel Jalkut of <a href="http://red-sweater.com">Red Sweater Software</a> has updated his excellent blog editor with some sweet new features.  If you&#8217;re a blogger and use a Mac, you owe yourself to try out <a href="http://www.red-sweater.com/blog/455/marsedit-21">MarsEdit 2.1</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2008/01/31/marsedit-reaches-drinking-age/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Chris Liscio goes Indie</title>
		<link>http://outerlevel.com/blog/2008/01/29/chris-liscio-goes-indie/</link>
		<comments>http://outerlevel.com/blog/2008/01/29/chris-liscio-goes-indie/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 14:58:11 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2008/01/29/chris-liscio-goes-indie/</guid>
		<description><![CDATA[
My friend, Chris Liscio of SuperMegaUltraGroovy has finally joined the ranks of Mac indie developer-dom.  With the success of his application, ultra sweet FuzzMeasure Pro, I&#8217;m sure he will be quite successful.
Congratulations on your decision, Chris.  I only wish I was an audio guy so I had an excuse to use your software.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.supermegaultragroovy.com/products/FuzzMeasure" alt="FuzzMeasure"><img style="float:left;border:none;margin-right:10px;" src="http://outerlevel.com/blog/images/fm-128.png" /></a></p>
<p>My friend, Chris Liscio of <a href="http://www.supermegaultragroovy.com">SuperMegaUltraGroovy</a> has finally <a href="http://www.supermegaultragroovy.com/blog/2008/01/29/2008-the-year-of-independence/">joined the ranks of Mac indie developer-dom</a>.  With the success of his application, ultra sweet <a href="http://www.supermegaultragroovy.com/products/FuzzMeasure">FuzzMeasure Pro</a>, I&#8217;m sure he will be quite successful.</p>
<p>Congratulations on your decision, Chris.  I only wish I was an audio guy so I had an excuse to use your software.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2008/01/29/chris-liscio-goes-indie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MarsEdit wins Eddy Award</title>
		<link>http://outerlevel.com/blog/2007/12/20/marsedit-wins-eddy-award/</link>
		<comments>http://outerlevel.com/blog/2007/12/20/marsedit-wins-eddy-award/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 17:44:24 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2007/12/20/marsedit-wins-eddy-award/</guid>
		<description><![CDATA[
Congratulations to my friend, Daniel Jalkut.  His awesome blog editor software, MarsEdit, just won a MacWorld Eddy award.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.red-sweater.com/marsedit/" alt="MarsEdit"><img style="float:left;border:none;margin-right:10px;width:64px;" src="http://outerlevel.com/blog/images/MarsEditIcon128.jpg" /></a></p>
<p>Congratulations to my friend, <a href="http://www.red-sweater.com/blog/">Daniel Jalkut</a>.  His awesome blog editor software, <a href="http://www.red-sweater.com/marsedit/">MarsEdit</a>, just won a <a href="http://www.red-sweater.com/blog/443/dream-week">MacWorld Eddy award</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2007/12/20/marsedit-wins-eddy-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Story of Stuff</title>
		<link>http://outerlevel.com/blog/2007/12/08/story-of-stuff/</link>
		<comments>http://outerlevel.com/blog/2007/12/08/story-of-stuff/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 17:12:16 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2007/12/08/story-of-stuff/</guid>
		<description><![CDATA[I typically reserve my political feelings for my private life.  But, this short video on The Story of Stuff makes a very powerful statement.  
It doesn&#8217;t matter whether you lean right or left; or what country you live in.  There are steps you can take every day to improve the world we [...]]]></description>
			<content:encoded><![CDATA[<p>I typically reserve my political feelings for my private life.  But, this short video on <a href="http://www.storyofstuff.com/">The Story of Stuff</a> makes a very powerful statement.  </p>
<p>It doesn&#8217;t matter whether you lean right or left; or what country you live in.  There are steps you can take every day to improve the world we live in.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2007/12/08/story-of-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>PMC Software Auction</title>
		<link>http://outerlevel.com/blog/2007/09/14/pmc-software-auction/</link>
		<comments>http://outerlevel.com/blog/2007/09/14/pmc-software-auction/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 14:07:17 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2007/09/14/pmc-software-auction/</guid>
		<description><![CDATA[The Pan-Mass Software Auction has almost reached its fund raising goal.  Once the goal is reached no more bundles will be sold.
There&#8217;s still some great software left for purchase, so head on over to place your bids.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.truerwords.net/fundraising/pmcsoftware/make_me_an_offer.html">The Pan-Mass Software Auction</a> has almost reached its fund raising goal.  Once the goal is reached no more bundles will be sold.</p>
<p>There&#8217;s still some great software left for purchase, so head on over to <a href="http://www.truerwords.net/fundraising/pmcsoftware/make_me_an_offer.html">place your bids</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://outerlevel.com/blog/2007/09/14/pmc-software-auction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mars Edit 2</title>
		<link>http://outerlevel.com/blog/2007/09/04/mars-edit-2/</link>
		<comments>http://outerlevel.com/blog/2007/09/04/mars-edit-2/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 14:04:55 +0000</pubDate>
		<dc:creator>Jon Trainer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://outerlevel.com/blog/2007/09/04/mars-edit-2/</guid>
		<description><![CDATA[
Bloggers start your downloads!  Red Sweater Software has launched version 2.0 of their most excellent blogging tool.
Daniel Jalkut has put a ton of work into this release that includes a sweet new user interface and built-in Flickr integration.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.red-sweater.com/marsedit/" alt="Mars Edit 2"><img src="http://outerlevel.com/blog/images/MarsEditIcon128.jpg" style="float:left;"/></a><br />
Bloggers start your downloads!  <a href="http://www.red-sweater.com">Red Sweater Software</a> has launched version 2.0 of their most <a href="http://www.red-sweater.com/marsedit/">excellent blogging tool</a>.</p>
<p><a href="http://www.red-sweater.com/blog/391/marsedit-20-is-out">Daniel Jalkut</a> has put a ton of work into this release that includes a sweet new user interface and built-in Flickr integration.</p>
]]></content:encoded>
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