Over the past three years Outer Level has been selling LicenseKeeper almost exclusively through our custom built online store. It was built quickly and supported one product and only one payment method. The store accepted payments by sending customers over to PayPal‘s website using their standard payments system which was hard to brand and was [...]

I’ve been following a relatively new blog about marketing indie Mac software, written by Dan Wood of Karelia Software (Sandvox). If you’re a software developer, you should definitely check it out. It’s filled with all kinds of experience backed advice. Dan’s latest post is an interview with a good friend of mine, Daniel Jalkut of [...]