Refuse to compete on price. I felt so strongly about this that I was willing to launch and fail.

Market the app as something new first and yet another Twitter app second. I believe the key to selling Tweet Library is to focus the marketing around what makes it special: archiving tweets, curating tweets, filtering tweets.

I booked my flight the day I realized that the only reason not to go was because I could fail.

Dan’s latest post is an interview with a good friend of mine, Daniel Jalkut of Red Sweater Software (MarsEdit, Black Ink).

Daniel has long been a mentor to me since I met him three years ago through Boston Cocoaheads. He’s often filled my head with all kinds of great advice over after-meeting-beers. While I’ve tried to absorb his teachings, I fear much of what he’s told me was lost by the time I woke up the next morning.

Lucky for us, Daniel has shared much of his experience and great advice in this informative interview.

I consider marketing to be a very soft art and try to market my products and business on as many fronts as possible, but in a fairly casual way…

“Always Be Marketing” sounds like a pretty good catch-phrase for the kind of attitude I try to keep in mind as I’m developing the relationship between me, my company, and the rest of the world.

Update: Daniel follows up the interview with some further thoughts on his blog.