I finally picked up a copy of Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. Better late than never, right?
The first thing that made me very happy was the size and length of the book. It clocks in at 145 pages and the dimensions are similar to a short paperback novel, even though in hard cover.
I’ve always preferred books that can get their points across in as little space as possible. As a small business owner, I have tons of things to do. Spending all my time reading a wordy, repetitive, and verbose tome purporting to have all the answers is not what I call productive. The fact that Seth Godin realizes that his audience is busy and needs information presented in an easy to read, brief, and to the point format says volumes.
Anyway, what does the book say? Even in its small stature, it says a ton. Godin covers why traditional thinking in old school marketing doesn’t work any longer. Plenty of examples show why following the tried and true path won’t buy you success. Purple Cow then leads the reader through Seth Godin’s “Take Away Points” that comprise of list of ideas and tactics for marketing in this new era. With examples of currently successful Purple Cow companies and products, he shows us how to find our own way to creating our own Purple Cow.
As I said, it’s a very short and easy read. Well worth the few dollars and the few hours it takes to read through it. I already have my next Seth Godin book on deck for bed-time reading.