New Podcast: The Business of Mac Software

A few days ago I mentioned The Mac Developer Network and their great lineup of podcasts.

Well, Steve Scott (Scotty) has added yet another podcast to the mix: MacSB: The Business of Mac Software.

The MacSB podcast focuses on the business issues of developing Mac software.

The show takes an interview format where the host interviews Mac Developers with solid experience of running a Mac Software Business.

Episode 1, Getting started as a Mac Indie Developer features two established Mac developers, Gus Mueller of Flying Meat (Voodoo Pad, Acorn) and Marcus Zarra of Zarra Studios (seSales, iWeb Buddy).

MicroISV Business Tips

This morning I came across two interesting articles about running a small software business that I thought were worth sharing. Both are from authors that made appearances in my “Marketing on the Cheap” list.

The first is another fine article from Daniel Jalkut, owner of Red Sweater Software and developer of MarsEdit, Black Ink, FastScripts and others. He discusses some of the challenges a small software developer has to tackle while running their business.

Respect For All Trades:

Working for yourself means a never ending list of outstanding questions. How do I improve my marketing? Can I streamline my quality assurance? Do I need a customer relationship management system? Maybe I should rent office space. When do I hire somebody? Is the printer ink deductible, even though I printed a couple concert tickets? How many free copies of my application should I be giving away? Should I be granting interviews? And if so, what’s my title, anyway?

There must have been some sort of mystic or planetary alignment at work here. Bob Walsh, owner of 47hats (formerly “My MicroISV”) suggests a logical method for tackling all of Daniel’s “outstanding questions”.

Sort By Money:

So what is a good strategy for prioritizing all those things you need to do – all the 47 hats you need to wear – to make your microISV successful? Here’s a piece of advice a successful microISV passed on to me when I first started: prioritize by revenue.

Marketing on the Cheap

I finally had a couple of hours this morning to catch up on my neglected news feeds. I subscribe to several hundred focusing on a large variety of topics.

This morning I found several related and informative articles on the topic of low budget marketing for the micro-isv. I thought that they might be interesting to my fellow indie developers.

Guy Kawasaki writes DIY PR:

So what I am recommending is not howto manage an agency, but something more radical: not hiring an agency at all. Here are ten reasons why.

My Micro-ISV with A great alternative to 30 day free trials:

What really got my attention is how Textexpander’s trial period works…

Because of a friend’s recommendation, I’m a TextExpander user myself. I too find the trial mechanism very good, not to mention helpful.

Coding Horror reveals How to Get Rich Programming:

What’s truly exciting about this is how the internet has created economic opportunity for a single programmer working alone.

Patrick McKenzie talks about Community-oriented Marketing:

If you attempt to sell something directly to the members of a community you are not a part of, you risk a great chance of falling afoul of community norms and an almost certain chance of wasting your time.

Daniel Jalkut examines Marketing a Negative:

You’d like to replicate us, but it just can’t be done.

Where Cat Tales and Dog Dreams Come True

A little off topic, but my sister also runs a small business. Pam started her company a short time ago but has had enormous success selling her high-fasion dog & cat collars, leashes, and harnesses.

She is a great example of someone pursuing her passion and ignoring the naysayers to reach success. Pam left a very lucrative position in the medical/surgical equipment industry to chase her dream.

With just an idea, she started hand sewing her products, hired a web designer, and started marketing her tail off. Now, her products are featured in boutique stores around the country and her business is growing fast.

Lola & Foxy

She recently got a little extra publicity by a blogger in her area when they were nice enough to post about meeting Pam at a recent pet expo.

It’s been fun to watch as my little sister has developed into a savvy business woman in such a short time.

If you need a stylish collar for your pet, check out her online store.